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MOKE'S HISTORY
What began as a military invention for the British army in the late 1950s became a cultural touch point with celebrity fans like Brigitte Bardot, Princess Margaret, Emperor Rosko and the Beach Boys.
Created by the British Motor Company and Alec Issigonis, the father of the original Austin Mini, the Moke was designed to be combat ready, a car that could be parachuted from the skies. While its life as a military vehicle didn’t last too long, the open-air car became beloved by stars, surfers and Caribbean travelers. Moke became synonymous with easy breezy island chic.
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